fishing lures



Based in Serbia, Genesis Lures is a leading manufacturer known for its innovation and engineering-oriented design.

The main priority of the company is the accuracy and stability of the bait at all levels, from development in the design office to application in water bodies. Each model undergoes multi-level testing. This is expressed in many hours of testing, first the prototype model, and then the pre-production samples. Each created model is tested for many months by professional anglers in Europe, and now in Russia, in order to identify any minute details in the work of the bait.

Using the latest engineering technology, Genesis baits are among the most advanced to date. In Genesis baits, everything is balanced, and the weight of the bait, and the shape of the hooks, and the internal distribution of loads, allowing the bait to make natural movements in the water.

Look at each model of bait on our website and choose the one you need.

Genesis-created in Serbia, catches EVERYWHERE!